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AL FOAH COMPANY

UAE – ALVIVA DATES

AUDIT

BRANDING

POSITIONING

BACKGROUND

The UAE is one of the top ten date palm cultivators in the world, with dates grown in royal palaces, private residences, public gardens and streets as well as commercial farms.

ASSESSMENT

The UAE’s vision was to build a global Arabian date brand, confirming to the world the UAE’s position as the center of Arabian innovation, and the leader of a modern, enlightened Arabian Renaissance.

SOLUTION

In support of this vision our objective was to create a global brand of dates that would achieve worldwide recognition as the leader in the industry. JAM conducted an extensive audit of the culture and iconography of the region from which a number of strategic positionings were developed.