Branding & Package Design
TWEEZERMAN
BRANDING
PACKAGING
POINT OF PURCHASE
COLOR SYSTEM
BACKGROUND
Tweezerman wanted to reposition the Studio line of products to elevate the brand towards a more professional styling positioning and one that would be able to accommodate the strict guidelines of Sephora’s retail outlets.
ASSESSMENT
JAM helped create “one size fits all” packaging for many of the Tweezerman products to cut costs on manufacturing and also help simplify the point of purchase at Sephora. The unique diagonal shape of the packaging enforces the sharp quality of the product and the cosmetic positioning. JAM also created a better brand block at shelf by creating a color system for each unit and by placing the Tweezerman name on front of the pack for brand recognition.
SOLUTION
The new packaging along with the new branding and color system helped Tweezerman Studio Line stand out on shelf from its competition as well as the black and white collection from Sephora.