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TWEEZERMAN

BRANDING

PACKAGING

POINT OF PURCHASE

COLOR SYSTEM

BACKGROUND

Tweezerman wanted to reposition the Studio line of products to elevate the brand towards a more professional styling positioning and one that would be able to accommodate the strict guidelines of Sephora’s retail outlets. 

ASSESSMENT

JAM helped create “one size fits all” packaging for many of the Tweezerman products to cut costs on manufacturing and also help simplify the point of purchase at Sephora.  The unique diagonal shape of the packaging enforces the sharp quality of the product and the cosmetic positioning. JAM also created a better brand block at shelf by creating a color system for each unit and by placing the Tweezerman name on front of the pack for brand recognition. 

SOLUTION

The new packaging along with the new branding and color system helped Tweezerman Studio Line stand out on shelf from its competition as well as the black and white collection from Sephora.