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TEN 1 DESIGN

STRUCTURAL DESIGN

BRANDING

POSITIONING

BACKGROUND

Ten One Design creates elegant and functional devices for use with high-end electronic products.

ASSESSMENT

When Ten One Design were given the opportunity to get product placement in the Apple stores, JAM created a solution that leveraged Apple's simple design aesthetic. 

SOLUTION

JAM positioned the product as hero by featuring functionality and ease of user experience. Also, the unique look of the Ten One Design products, successfully appealed to Apple customers and encouraged impulse purchasing.