The Palmolive Naturals team was looking to evolve the current design to strengthen the natural imagery and increase differentiation across the variants, and make the brand more premium and aspirational.
JAM understood the Naturals’ story had to look irresistible and evocative. JAM explored ways of representing the ingredient source and visually depicting the reassurance of a creamy, moisturizing body wash.
JAM created a unique look for the body washes and liquid hand soaps by focusing the color of the label in the striking photographic images of natural ingredients. By nestling the ingredient at its source, into the moisturizing crème, the new look elevated the premiumness of the brand and allowed the white of the bottle to blend with the moisturizing cue.