Branding & Package Design
GOT MILK SNACKS
STRUCTURAL DESIGN
PRODUCTION
LINE EXTENSION
P.O.P. SHIPPERS
BACKGROUND
got milk? is a household brand name with national recognition and 94% tagline recall. The brand promotes the consumption of fluid milk and it’s health benefits. To support these goals, got milk? branded products were created to be consumed with milk.
ASSESSMENT
The in-house design group were overwhelmed with the scope of the production work and were lacking structural design capabilities.
SOLUTION
JAM developed a production program to maintain the design intent and integrity of packaging. We extended the design concepts to additional SKUs and then created structural packaging for the P.O.P shippers and trays. In addition we developed a palletization system saving the client a significant shipping costs. Working seamlessly with the clients in-house team, we produced 125 SKUs in a nine week period.