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COLGATE FRESH N' PROTECT

BRAND EXTENSTION

POSITIONING

CATEGORY AUDIT

GRAPHIC DESIGN

BACKGROUND

Create a TWEEN oral care regimen kit that would compete with Crest’s “Pro Health For Me”.

ASSESSMENT

Tweens pride themselves on knowing the latest Trend and are quick to move on from that trend to the next one. JAM created a long-term strategy by analyzing trends from sports to fashion to social media that would resonate with the core. 

SOLUTION

Learning that Tweens were old enough to make their own decisions and did not want to be treated as a kid, JAM created a name and cool design that Tweens would want to own and display at home or on sleepovers with friends. Exploring printing techniques allowed the product to have a striking impact on shelf and wow factor.