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Dell had joined a co-branded effort with NextLife, CIBA and InkCycle to provide an affordable, high-quality remanufactured ink product.
JAM was challenged to create an aesthetically appealing retail packaging that could convert consumers' trust to purchase these Dell branded, “Green” ink cartridges.
By incorporating a globe graphic, represented with Dell’s earth-friendly icons, for the land and sea, JAM was able to position Next Life Ink as a green product endorsed by Dell and at the same time differentiate itself from “Dell’s Genuine Ink” line of products.
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