DELL INKS

CO-BRANDING

POSITIONING

ILLUSTRATION

GRAPHIC DESIGN

BACKGROUND

Dell had joined a co-branded effort with NextLife, CIBA and InkCycle to provide an affordable, high-quality remanufactured ink product.  

ASSESSMENT

JAM was challenged to create an aesthetically appealing retail packaging that could convert consumers' trust to purchase these Dell branded, “Green” ink cartridges.

SOLUTION

By incorporating a globe graphic, represented with Dell’s earth-friendly icons, for the land and sea, JAM was able to position Next Life Ink as a green product endorsed by Dell and at the same time differentiate itself from “Dell’s Genuine Ink” line of products.

JAM Johnson and McGreevy Inc

© 2020 by Johnson And McGreevy Inc.

 

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