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DATACOLOR

POSITIONING

GRAPHIC DESIGN

RETOUCHING

STRUCTURAL DESIGN

BACKGROUND

Datacolor wanted a closer alignment with the Spyder brand. Blending Datacolor's technical expertise and B2B reputation with Spyder's color accuracy in the creative fields of photography and videography. 

ASSESSMENT

Create a retail package that appeals to professional videographers. JAM saw an opportunity to increase shipping efficiencies with the launch of Spyder5 while reducing cost.

SOLUTION

JAM reduced the size of the packaging creating a durable shell around the product that maintains its premium look through distribution and after use.