© 2018 by Johnson And McGreevy Inc.

 

Follow Us:

  • White Twitter Icon
  • White Instagram Icon
  • White Vimeo Icon

COLGATE 360 POWER TOOTHBRUSH

BRAND EXTENSION

PACKAGING

IDENTITY

STRUCTURAL DESIGN

BACKGROUND

Colgate was launching their new battery powered toothbrush under their 360 brand. 

ASSESSMENT

A new packaging structure was required to highlight the product on shelf.

SOLUTION

JAM developed a new blister pack and wrap around backer card to highlight the brush head and unique product claim.