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COLGATE SENSITIVE

BRAND ARCHITECTURE

ICONS

LOGO REFRESH

SHELF TESTING

BACKGROUND

Colgate Sensitive wanted to refresh their packaging to better communicate their advanced solutions for sensitive teeth.

ASSESSMENT

An updated icon and visual architecture were needed to clearly communicate the product line's various benefits.

SOLUTION

JAM developed a visual and functional set of packaging solutions unifying the line of products and clearly convey the multiple benefits of the brand to the consumers.