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COLGATE MAXFRESH

BRANDING

LINE EXTENSION

PACKAGING

BRAND RELAUNCH

BACKGROUND

Colgate was relaunching its global brand, MaxFresh. With a plan to refocus the brand in 'freshening' and more tightly defining its position in their portfolio.

ASSESSMENT

MaxFresh needed a high impact look that communicated the products multi-sensory experience with strong visual cues.

SOLUTION

JAM created a distinctive look  that is fresh, vibrant and dynamic to appeal to the core 18-25 demographic. The common wave graphic helps to create an powerful billboard effect across the product line on shelf.