Colgate was relaunching its global brand, MaxFresh. With a plan to refocus the brand in 'freshening' and more tightly defining its position in their portfolio.
MaxFresh needed a high impact look that communicated the products multi-sensory experience with strong visual cues.
JAM created a distinctive look that is fresh, vibrant and dynamic to appeal to the core 18-25 demographic. The common wave graphic helps to create an powerful billboard effect across the product line on shelf.