COLGATE MAXFRESH

BRANDING

LINE EXTENSION

PACKAGING

BRAND RELAUNCH

BACKGROUND

Colgate was relaunching its global brand, MaxFresh. With a plan to refocus the brand in 'freshening' and more tightly defining its position in their portfolio.

ASSESSMENT

MaxFresh needed a high impact look that communicated the products multi-sensory experience with strong visual cues.

SOLUTION

JAM created a distinctive look  that is fresh, vibrant and dynamic to appeal to the core 18-25 demographic. The common wave graphic helps to create an powerful billboard effect across the product line on shelf.

JAM Johnson and McGreevy Inc

© 2020 by Johnson And McGreevy Inc.

 

LET'S TALK ABOUT YOUR NEXT PROJECT

  • White Instagram Icon
  • White Vimeo Icon

Follow Us: