COLGATE 360 POWER TOOTHBRUSH

BRAND EXTENSION

PACKAGING

IDENTITY

STRUCTURAL DESIGN

BACKGROUND

Colgate was launching their new battery powered toothbrush under their 360 brand. 

ASSESSMENT

A new packaging structure was required to highlight the product on shelf.

SOLUTION

JAM developed a new blister pack and wrap around backer card to highlight the brush head and unique product claim.

JAM Johnson and McGreevy Inc

© 2020 by Johnson And McGreevy Inc.

 

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