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BRENNE 10

BRANDING

LINE EXTENSION

PACKAGING

BACKGROUND

Building on the award-winning launch of Brenne's Estate Cask single malt whisky, its founder, Allison Patel, was looking to introduce a limited edition 10 year old Brenne Whisky. Only 290 cases would be produced using just four casks, each hand-selected for its distinctive complexity and balance.

ASSESSMENT

Taking the Brenne brand to the next level required JAM to create a solution that would evolve the Estate Cask equity to a mature, high-end exclusive brand. The design would have to establish an architecture system that could accommodate subsequent additions to Brenne's exclusive club.

SOLUTION

JAM created a distinctive look for both the label and the gift box. The dramatic dark blue of the gift box frames the image of the distilleries sun soaked barley fields and helps bring the brands story to life. The fanciful iron work of the distillery gates inspired the ornate scroll work that frames the typographic elements.